Study on the Economics of Ageing

With the aim of providing a global overview of the economic potential of the elderly population, a series of data was compiled to shape the Study on the Economics of Ageing. Through empirical work based on a survey of the Spanish population, a detailed profile of this segment was obtained and analysed in comparison with the rest of the population. The construction of this profile was based on six key axes to assess the impact and economic potential of this population group: adoption of new technologies, purchasing habits, travel and leisure experience, entrepreneurship, quality of life and satisfaction with old age.