Longevity Economics

Longevity and economy represent an inseparable binomial: on the one hand, it deals with what the group of older people means in the global economic context, both in terms of what they demand and what they contribute. And, at the same time, it also refers to how longer and healthier lives require, on the part of individuals and institutions, constant action to ensure the best availability of resources at the moment of reaching advanced ages. The sum of both concepts gives rise to the so-called longevity dividend.

Achieving this dividend requires changes in the way we structure the life course, in how companies support workers, in the configuration of healthcare systems, in the way governments view employment. A challenge that opens up a myriad of possibilities around a new category of urgent implementation: the Longevity Economy.

The Longevity Economy should not only be understood as the provision of products and services, but also as a new, increasingly dynamic sector, capable of generating significant volumes of employment and wealth.

The Longevity Economy can, and must, become a strategic sector for the development and growth of countries, particularly in places like Spain and Portugal, which enjoy one of the highest life expectancy rates on the planet and which, in addition, and as a whole, lead the world in tourism.

In a reality where life is constantly and healthily prolonged, one of the challenges that needs to be tackled, both in the medium and long term, is that of people's financial health; to this end, the concept and need for financial education must evolve to provide us with the training and instruments that will enable us to achieve greater economic autonomy. Financial training throughout all stages of the life cycle is fundamental. And it is urgent to generate the necessary awareness of its relevance.

To learn more about this topic, we invite you to visit the sections in this section, where you will find information, studies, research and expert opinions that will help you to better understand the reality of this new and exciting paradigm.